There’s a quiet boldness in Alara’s print: sun-washed, airy, and built for movement. Its raw silk fabric holds colour gently while the silhouette leaves space to breathe, making it a natural choice for festive days that don’t ask for formality.

The fabric is rich without weight, custom-printed in-house with tonal blends that echo nature: soft ochres, muted corals, earthy golds. Its silhouette is shaped as a kaftan, cut to fall just right without pulling in. Fine embroidery trims the neckline and cuffs, offering a contrast in texture while staying true to the calm energy of the piece.

It’s the kind of ready-to-wear festive pret that suits midday mehendi brunches, garden lunches during roka week, or those breezy pre-wedding moments where you want to feel composed, not dressed up. Pair it with muted jewellery or a glassy heel:  it gives you enough to build on, without asking for more.

What Makes Alara Special

• Custom in-house print on raw silk for movement, texture, and tonal layering

• Relaxed kaftan silhouette with gentle fall and shape through the body

• Embroidered accents on neckline and sleeve cuffs for artisanal detail

• A rare blend of ease and richness:  perfect for daytime festive events or destination gatherings

Outfit Details

• Set Type: 1-piece stitched kaftan

• Fabric: Raw silk

• Embroidery: Thread embroidery on neckline and cuffs

• Silhouette & Cut: Relaxed kaftan cut with subtle shaping

• Colour Story: Tonal print in soft ochre, gold, and coral on a raw silk base